Examlex
A _____ compels consumers to adopt a new behaviour pattern.
Covaries
When two variables change in relation to each other, suggesting a potential relationship or correlation between the two.
Double-Blind Procedure
A research or testing method in which neither the participants nor the experimenters know who is receiving a particular treatment, to prevent bias.
Experimenter's Bias
A distortion in research outcomes due to the researcher's expectations influencing the study.
Social Desirability
The tendency of respondents to answer questions in a manner that will be viewed favorably by others, often leading to over-reporting of 'positive' behaviors or under-reporting of 'negative' behaviors.
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