The Baby Boomers Are the Second Largest Distinctive Age Category

question 3

True/False

The baby boomers are the second largest distinctive age category in Australia today behind elderly consumers.

---

Definitions:

Heuristics

Shortcuts in decision making that save mental activity.

Decision Making

The cognitive process of selecting a course of action from multiple alternatives, typically aimed at achieving a specific goal or solving a problem.

Rationality

A logical, step-by-step approach to decision making, with a thorough analysis of alternatives and their consequences.

Logical Approach

A method of problem solving or decision making that is based on clear, rational, coherent, and systematic principles or steps.