Examlex
The degree to which consumers perceive a new product as superior to existing substitutes determines its:
Striving For Superiority
The primary motivational force in Adler’s theory, which is the person’s effort to overcome feelings of inferiority.
Adler
Alfred Adler, a psychologist and founder of the school of individual psychology, known for his theories on personality, inferiority complex, and sibling rivalry.
International Psychoanalytic Association
A professional organization aimed at supporting and disseminating psychoanalytic ideas and research.
Neo-Freudian
A term referring to psychologists and theorists who accepted the basic components of Freud's theory but modified and expanded upon it, often placing less emphasis on sexuality and more on social and cultural factors.
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