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Which of the following approaches to define a new product or service is most favoured by researchers?
Ethical Responsibilities
Obligations to act in a morally sound way, considering the well-being of others and the environment in decision-making processes.
Discretionary Actions
Actions based on individual judgment or choice rather than set standards, often pertaining to corporate or governmental decision-making.
Social Responsibility
The obligation of individuals, organizations, and businesses to act in a way that benefits society at large, beyond their own interests.
Proactive Strategy
A corporate social responsibility strategy that actively pursues social responsibility by taking discretionary actions to make things better in the future.
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