Consumers Who Do Not Purchase an Innovation Because They Don't

question 42

Multiple Choice

Consumers who do not purchase an innovation because they don't understand how it works would view the innovation as having:

• A) low perceived compatibility.
• B) low communicability.
• C) low trialability.
• D) high complexity.

---

Definitions:

Cultures

The sum total of ways of living built up by a group of human beings, transmitted from one generation to another.

Financially Independent

Being in a condition where one possesses enough personal wealth to sustain oneself without the need to engage in active labor for essential needs.

Socioeconomic Status

An assessment of a person's or family's financial and societal status compared to others, determined by their earnings, level of education, and employment.

College Students

Individuals enrolled in institutions of higher education, including universities and colleges, to pursue undergraduate or graduate degrees.