The Diffusion Process Is

question 41

Multiple Choice

The diffusion process is:

• A) the micro process associated with the spread of innovations from its source to the consuming public.
• B) the macro process associated with the spread of an existing product from its source to the consuming public.
• C) the macro process associated with the communication of an existing product.
• D) the macro process associated with the spread of innovations from its source to the consuming public.

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Definitions:

Manufacturers

Entities involved in the process of producing goods from raw materials through various means, such as machinery, labor, and assembly processes.

Retailers

Businesses that sell goods directly to consumers through various channels, including stores, online platforms, and through mail.

Retailing

The process of selling consumer goods or services directly to customers through multiple channels of distribution in order to earn a profit.

Business Activities

The tasks and actions that companies undertake to provide goods or services, generate revenue, and achieve their objectives.