When a New Product Is First Revealed to a Consumer

question 8

Multiple Choice

When a new product is first revealed to a consumer, this is the stage of the adoption process known as:

• A) interest.
• B) awareness.
• C) evaluation.
• D) media attention.

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Definitions:

Learning Outcomes

Specific knowledge, skills, attitudes, and abilities that learners are expected to acquire upon completion of an educational program or activity.

Behaviour

Actions, responses, or conduct of an individual or group in a particular context.

Acquisition

The process of gaining possession or control of something, which can refer to knowledge, skills, or even companies in a business context.

Case Study Method

A research approach that focuses on in-depth analysis of a particular case, situation, or instance to explore and understand complex issues.