Consumer Innovators Are

question 30

Multiple Choice

Consumer innovators are:

• A) not likely to seek information concerning their specific interests from a variety of informal and mass-media sources.
• B) a relatively small group of consumers who are the earliest purchasers of a new product.
• C) a relatively small group of consumers who are the last purchasers of a new product.
• D) only likely to purchase existing products.

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Definitions:

Alpha Wave Pattern

A pattern of brain wave activity that symbolizes a state of wakeful rest, typically associated with relaxed and calm wakefulness.

Hypnagogic Sensation

Experiences or sensations, such as seeing or hearing things, that occur during the transition from wakefulness to sleep.

Consciousness

The state of being aware of and able to think and respond to one's surroundings and experiences.

Physical Coordination

The ability to move different parts of the body smoothly and efficiently together.