A Positive Relationship Exists Between Innovative Consumer Behaviour and Heavy

question 29

True/False

A positive relationship exists between innovative consumer behaviour and heavy usage of a product or service.

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Definitions:

Moral Intensity

The degree to which a situation or decision has ethical significance, influencing individuals’ moral judgments and behaviors.

Utilitarianism Rule

A principle in ethics stating that the best action is the one that maximizes utility, often defined in terms of the wellbeing of sentient entities.

MARS Model

A framework describing four factors—Motivation, Ability, Role perceptions, and Situational factors—that affect individual behavior and performance.

Individual Behavior

Actions, mannerisms, and reactions of a single person, influenced by their environment, personality, emotions, and values.