The Demographics of Consumer Innovators Are Different from Non-Innovators

question 92

Multiple Choice

The demographics of consumer innovators are different from non-innovators. Which of the following is not necessarily a characteristic of a consumer innovator?

• A) Relatively young.
• B) More likely to be formally educated.
• C) Financially more secure.
• D) More likely to be male than female.

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Definitions:

P-Value

Represents the probability of observing test results at least as extreme as the ones observed, under the assumption that the null hypothesis is true.

Hypothesis Testing

The process of making decisions or inferences about a population based on sample data, often involving the use of a statistical test.

Test Statistic

A measure calculated from sample data during a hypothesis test used to determine whether to reject the null hypothesis.

T-Distribution

A probability distribution that arises when estimating the mean of a normally distributed population in situations where the sample size is small and population standard deviation is unknown.