Perceived Risk Is Another Measure of the Likelihood of a Consumer

question 85

True/False

Perceived risk is another measure of the likelihood of a consumer trying new brands or products.

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Definitions:

Innate Motivators

Internal drives that exist from birth, influencing behavior without the need for external rewards.

Latent Learning

Learning that occurs without any obvious reinforcement of the behavior or associations that are learned.

Reinforcement

In behavioral psychology, a process in which a behavior is strengthened by the consequence that follows it, making it more likely to be repeated.

Performance

The action or process of carrying out or accomplishing an action, task, or function.