The Micro Process That Focuses on the Stages Through Which

question 89

Multiple Choice

The micro process that focuses on the stages through which an individual consumer passes in deciding to accept or reject a new product is called:

• A) adoption.
• B) trial.
• C) acceptance.
• D) product use.

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Definitions:

Standards

Established benchmarks or norms specifying the expected levels of quality, performance, or compliance.

Quality Costs

Represents the expenses associated with preventing, detecting, and correcting defective work in products or services.

Defect Rate

A measure of the frequency at which errors or flaws occur in a manufacturing process or a product.

Quality Performance

The degree to which a product or service meets customer expectations and industry standards.