If Consumers Must Be Convinced That a Product Has Relative

question 66

Multiple Choice

If consumers must be convinced that a product has relative advantage, it is likely that the consumer will face an extensive time period that is commonly called:

• A) consideration time.
• B) adoption time.
• C) evaluation time.
• D) purchase time.

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Definitions:

Variable-ratio

A schedule of reinforcement where a response is reinforced after an unpredictable number of responses, leading to high and steady rates of response.

Fixed-ratio

A schedule of reinforcement where a response is rewarded only after a specified number of responses.

Fixed-interval

Refers to a schedule of reinforcement where the first response is rewarded only after a specified amount of time has elapsed, commonly used in behavioral psychology.

Variable-interval

A timing schedule in operant conditioning where reinforcement is provided after an unpredictable time interval, leading to a steady rate of response.