How Do Marketers Define a Consumer Innovator? Do Consumer Innovators

question 56

Essay

How do marketers define a consumer innovator? Do consumer innovators in one category tend to be consumer innovators in other categories?

---

Definitions:

Monthly Interest Rate

The interest rate applied to a loan or investment for one month, often derived from an annual interest rate.

Variable Cost

Costs that vary directly with the level of production or activity within a business.

Sales Price

Sales price refers to the final amount of money a buyer pays to purchase a product or service.

Credit Terms

The agreement between a buyer and a seller on the amount of time the buyer has to pay for an item, often including interest rates and penalties for late payment.