Examlex
In a balanced scorecard system, which of the following KPIs would relate to the internal business perspective?
BCG Matrix
A strategic business tool that classifies business units or products into four categories (Stars, Cash Cows, Question Marks, Dogs) based on market growth and market share.
Target Market
A specific group of consumers identified as the intended recipients of a marketing campaign or product line.
Components
The individual parts or elements that make up a larger system or product.
Market Penetration Strategy
A growth strategy where a business focuses on selling existing products within existing markets to gain a higher market share.
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