The EVA Is a Way of Looking at a Division's

question 149

Multiple Choice

The EVA is a way of looking at a division's performance from the point of view of the:

• A) managers.
• B) employees.
• C) shareholders and creditors.
• D) suppliers.

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Definitions:

Functional Need

The basic requirement of consumers that prompts the search for products or services that can solve a specific problem or fulfill a need.

Pinnacle of Equity

The highest level of brand equity a brand can achieve, characterized by strong brand loyalty, recognition, and preference.

Broaden the Brand's Meaning

entails strategies to expand the association and attributes connected to a brand, making it relevant to more consumers or markets.

Educate Consumers

The process of informing potential buyers about the features, benefits, and usage of a product or service to influence their purchasing decisions.