Which Scales of Data Measurement Are Associated with Quantitative Data

question 21

Multiple Choice

Which scales of data measurement are associated with quantitative data?

• A) Interval and ratio
• B) Ratio and nominal
• C) Ordinal and interval
• D) Nominal and ordinal

---

Definitions:

Briefly

In a short, concise manner or period.

Publicity

The attention that a person, product, or company receives from the media and the public, often achieved through marketing or promotional efforts.

Promotional Mix

The blend of different marketing strategies such as advertising, sales promotion, public relations, personal selling, and direct marketing used to achieve business goals and communicate with the target audience.

Strengths/Advantages

The positive attributes and competitive benefits that give a company or product superiority over others in its market.