A Television Network Is Deciding Whether or Not to Give

question 58

Multiple Choice

A television network is deciding whether or not to give its newest television show a spot during prime viewing time at night. If this is to happen, it will have to move one of its most viewed shows to another slot. The network conducts a survey asking its viewers which show they would rather watch. The network receives 827 responses, of which 428 indicate that they would like to see the new show in the lineup. The test statistic for this hypothesis would be ________.

• A) 1.35
• B) 1.05
• C) 1.25
• D) 1.01

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Definitions:

Effort Justification

A phenomenon in which individuals attribute greater value to outcomes they had to put effort into achieving, often to reduce cognitive dissonance.

Ingratiation Theory

A psychological theory that explores how people attempt to make themselves appear more likable to others, often through flattery or other strategic behaviors.

Self-Serving Bias

The tendency to attribute positive outcomes to internal factors and negative ones to external factors, thereby protecting self-esteem.

Peripheral Route

A concept in persuasion that refers to the influence of cues that are not directly related to the message content, such as the attractiveness or credibility of the source.