A Market Researcher Is Studying the Spending Habits of People

question 93

Multiple Choice

A market researcher is studying the spending habits of people across age groups. The amount of money spent by each individual is classified by spending category (Dining out, Shopping, or Electronics) - Factor A, and generation (Gen-X, Gen-Y, Gen-Z, or Baby Boomers) - Factor B. An incomplete ANOVA table is shown below. At the 5% significance level, the critical value for the hypothesis test about factor A is ________.

• A) 2.49
• B) 3.32
• C) 4.18
• D) 5.39

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Definitions:

Positive Reinforcement

A term from reinforcement theory, positive reinforcement refers to the situation in which a behavior is followed by positive consequences and thus is likely to be repeated.

Punishment

The imposition of a penalty or consequence as a result of a person's actions or behaviors, intended to reduce or eliminate those behaviors.

Intrinsic Motivation

The drive to perform activities for their own sake and for the internal satisfaction and fulfillment they bring, rather than for external rewards.

Expectancy Theory

A motivation theory stating that an individual's motivation is influenced by the belief that effort will lead to performance and performance will lead to desired rewards.