A Market Researcher Is Studying the Spending Habits of People

question 9

Multiple Choice

A market researcher is studying the spending habits of people across age groups. The amount of money spent by each individual is classified by spending category (Dining out, Shopping, or Electronics) and generation (Gen-X, Gen-Y, Gen-Z, or Baby Boomers) . The data and an incomplete ANOVA table are shown below. At the 5% significance level, the conclusion for the hypothesis test about the interaction term is ________.

• A) do not reject the null hypothesis; there is evidence of an interaction effect between spending category and generation
• B) reject the null hypothesis; there is evidence of an interaction effect between spending category and generation
• C) reject the null hypothesis; there is no evidence of an interaction effect between spending category and generation
• D) do not reject the null hypothesis; there is no evidence of an interaction effect between spending category and generation

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Definitions:

Oral Stage

In psychoanalytic theory, the first stage in a child's psychosexual development, occurring in the first year, where the mouth is the primary focus of pleasurable sensations.

Psychosexual Development

Sigmund Freud's theory outlining how personality develops through five childhood stages, each focused on sexual pleasure derived from a particular part of the body.

Smoking Cigarettes

The act of inhaling and exhaling the smoke from burned tobacco, which can lead to numerous health risks.

Compensation

In psychology, a strategy whereby one covers up, consciously or unconsciously, weaknesses, frustrations, desires, or feelings of inadequacy or incompetence in one life area through gratification or (drive to excel) in another area.