In Which of the Following Situations Is the Use of Qualitative

question 61

Multiple Choice

In which of the following situations is the use of qualitative forecasts most appropriate?

• A) A marketing manager has to forecast monthly sales for the coming financial year based on the past monthly sales figures.
• B) A TV network executive has to forecast viewership figures for a daily talk show based on historical data from the past on a similar show on a rival network.
• C) An economist has to forecast credit flow resulting from a newly introduced stimulus package by the federal government.
• D) A country's annual rate of growth for the upcoming year has to be estimated based on the annual GDP data from the last 20 years.

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Definitions:

First Second

The initial moment or beginning point of a measured time period.

Global Climate

The long-term pattern of weather conditions across the entire Earth, including temperature, precipitation, and wind patterns.

Continents

Large, continuous areas of land on Earth, of which there are conventionally seven.

Landscape

The visible features of an area of land, including physical elements such as landforms, living elements, and human elements like structures.