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The Consumer Price Index (CPI) and the Producer Price Index (PPI) must always move in sync with each other.
Latent Ties
Latent ties refer to potential social connections that are not currently active but can be activated when necessary, representing untapped social resources.
Reputational Capital
The value derived from the positive perception of a business or brand by its customers, stakeholders, and the broader public.
Non-Working Spend
Marketing expenses not directly related to content creation or media buying, such as research, strategy development, and agency fees.
Campaign Assets
The tangible and intangible items that are used to support and promote a campaign, including visuals, content, and digital resources.
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