Suppose When the Consumer's Income Rises by 100%, the Consumer's $x$

question 23

Multiple Choice

Suppose when the consumer's income rises by 100%, the consumer's consumption of good $x$ only increases 1%. We can infer that good $x$ is a(n)

• A) normal good.
• B) inferior good.
• C) Giffen good.
• D) marginal good.

---

Definitions:

Ad Campaign

A series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC).

Target Audience

The specific group of consumers identified as the intended recipient of an advertisement or message.

Effective Advertising

Advertising that successfully reaches the target audience, conveys the intended message, and influences the consumer's purchasing decision.

Public Relations

The practice of managing and disseminating information from an individual or an organization to the public to influence their perception.