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The postulates and principles approach was concerned with user objectives.
Franchising
The payment of a fee to a foreign business for rights to locally operate using its name, branding, and methods.
Strategic Alliance
A collaborative effort among two or more corporations to achieve specific targets, while continuing to operate as independent entities.
Joint Venture
A business arrangement where two or more parties agree to pool their resources for the purpose of accomplishing a specific task or business activity.
Importing
The process of buying goods or services from foreign countries for sale or use in one's own country.
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