Draw the Product-Process Matrix and Discuss the Placement of Each

question 54

Essay

Draw the product-process matrix and discuss the placement of each process type

---

Definitions:

Shop Online

The act of purchasing products or services over the Internet from websites or online marketplaces.

Eight-Second Rule

A view that customers will abandon their efforts to enter and navigate a website if download time exceeds eight seconds.

Internet Auction

An online platform where goods or services are sold to the highest bidder through a competitive bidding process.

Marketer-To-Consumer

A business model focused on direct communication and transaction between marketers and consumers, bypassing intermediaries.