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The greater the emphasis on intangible activities, the more management's attention will be directed to:
Herzberg's Two Factors
A theory that suggests job satisfaction and dissatisfaction are influenced by two independent sets of factors—motivators (such as achievement and recognition) and hygiene factors (such as salary and working conditions).
Dissatisfiers
Factors related to work or the workplace environment that can lead to dissatisfaction among employees, potentially affecting their job performance and overall morale negatively.
Satisfiers
Factors that contribute to job satisfaction, often related to the intrinsic aspects of the job that motivate employees.
Expectancy Theory
A motivational theory suggesting that an individual's motivation is based on their expected outcomes of their actions.
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