Heidi Favors Using a Two Period Moving Average but Tim

question 1

Multiple Choice

Heidi favors using a two period moving average but Tim is "an exponential-smoothing man." Tim's demand forecast for May was identical to Heidi's. What value of alpha would Tim need to use in order for his June forecast to be identical to Heidi's if each sticks with their preferred technique? Note that Tim's forecast for May was identical to Heidi's two-period moving average for May. $$\begin{array} { | c | c | } \hline \text { Month } & \text { Demand } \\\hline \text { January } & 154 \\\hline \text { February } & 148 \\\hline \text { March } & 214 \\\hline \text { April } & 180 \\\hline \text { May } & 225 \\\hline \text { June } & 246 \\\hline\end{array}$$

• A).085
• B).196
• C).237
• D).348

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Definitions:

Dishabituation

The renewal of a response, previously habituated, following a change in stimulus.

Dehabituation

The revival of a response that had been previously habituated, often as a result of presenting a new, novel stimulus.

Novel Situation

A new or unfamiliar situation that requires adaptive behaviors or cognitive processes to navigate.

Stimulus Intensity

The magnitude or strength of a stimulus, which can affect the likelihood and manner of its perception and response.