Examlex
Recent developments in Lean thinking have combined these principles with Six Sigma and with supply chain management. Pick either one of these programs and describe its elements. Then provide an example from current business news of an operation or supply chain that has embraced these principles.
Competitive Pricing
A pricing strategy where a company sets its product prices based on the prices of competitors, aiming to offer more value or lower costs.
Differentiation
A marketing strategy that involves making a product or service stand out from competitors by emphasizing its unique features or benefits.
Conjoint Analysis
A statistical marketing research technique used to determine how people value different features that make up an individual product or service.
Rating Scale
A set of ordered categories used by respondents to express their level of agreement, preference, or perception towards a particular statement or question.
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