Below Are Several Intangible Assets

question 81

Essay

Below are several intangible assets. For each case suggest whether the item should be amortized. If amortization is recommended, what is the useful life that it should be amortized over? Provide justification for your recommendation.
a. Aye Corp purchased a brand name for $1,000,000. The firm has the exclusive right to use this name forever.
b. Bee Corp has developed a strong corporate reputation and its products are highly sought-after in the luxury goods market. Last year, $40,000,000 was spent on advertising its brand in top-tier fashion magazines and at the top fashion shows around the world.
c. Cee Corp paid $25,000,000 for the five-year exclusive privilege to have a famous celebrity endorse and use the company's sports equipment. This contract entitles Cee to renew the contract for a further two-year exclusive endorsement arrangement for a fixed fee of $10,000,000, due midway through the last year of the current contract.

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Definitions:

Vocabularies

The sets of words known and used by a person in a language or a specific field of expertise.

Errors

Mistakes or inaccuracies in action or judgment.

First Words

The initial set of meaningful words typically produced by infants as they begin to acquire language, usually occurring between 10 to 15 months of age.

Manual Babbling

The spontaneous, repetitive movement of the hands and fingers by infants, akin to the vocal babbling stage but in a manual or gestural form.