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For each of the following, identify in Column 1 the category to which the account belongs, in Column 2 the normal balance for the account, and in Column 3 the financial statement that the account in which the account balance is reported.
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Price Elasticity of Demand
A measure of how sensitive the quantity demanded of a good is to a change in its price.
Elastic
Refers to a market for a product or service that is price sensitive; that is, relatively small changes in price will generate fairly large changes in the quantity demanded.
Specific Brand
A particular brand that is identified by its unique name, symbol, or design, used to distinguish it from other brands within the same category.
Deodorant
A personal care product applied to the body to prevent or mask odor caused by the bacterial breakdown of perspiration.
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