The Operating Cycle for a Merchandising Firm Is ________

question 1

Multiple Choice

The operating cycle for a merchandising firm is ________.

• A)obtain cash from stockholders,invest cash in equipment,earn more cash
• B)borrow cash from lenders,earn cash from customers,repay lenders
• C)start with cash,buy inventory,sell inventory to customers,collect cash from customers
• D)issue stock to owners,earn a profit,pay dividends to owners

---

Definitions:

Awareness

The extent to which consumers are familiar with the qualities or image of a particular brand, product, or service.

Hierarchy of Effects

A model describing the process by which an individual becomes aware of, develops feelings about, and finally takes action (like making a purchase) regarding a new product or service.

Interest

A charge for borrowing money, typically a percentage of the amount owed; or, alternatively, attention or concern towards a particular subject or activity.

Informing

The process of providing knowledge or information to someone, often seen as a crucial step in marketing to educate potential customers about products or services.