Shelf Level
Shelf Height May Affect the Volume of Sales

question 93

Essay

Shelf Level
Shelf height may affect the volume of sales for a product.In order to determine whether or not there is any effect on average sales due to product shelf height,a marketing consultant chooses four typical outlets,a supermarket,a drug store,a discount store,and a variety store,and for one week places the product chosen at one eye level.A resting week follows and the product is moved to another height and so on for three different heights.The number of units sold per week at each location and height are: $$\begin{array}{l}\text { Shelf Level }\\\begin{array} { | l | c c c | } \hline \text { Store } & \text { Above } & \text { Even } & \text { Below } \\\hline \text { Discount } & 54 & 55 & 49 \\\text { Supermarket } & 63 & 60 & 56 \\\text { Drug Store } & 52 & 52 & 47 \\\text { Variety } & 44 & 48 & 41 \\\hline\end{array}\end{array}$$
-Test the following hypotheses at the 5% significance level:
H₀ : Mean sales of shelf levels are equal
H₁: Mean sales of shelf levels are not equal
Test statistic = ____________________ = ____________________
Critical Value = ____________________
Conclusion: ________________________
Interpretation: ______________________________________

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Definitions:

Status

Refers to the standing or condition of something or someone at a specific time, often used in social, professional, or legal contexts.

Sales Message

Communication aimed at persuading potential customers to purchase a product or service.

Perceptive Consumer

A consumer skilled at noticing and understanding things that are not obvious to others, particularly in relation to products and services.

Professional Image

The perception or impression of an individual or organization as seen by the public or professional peers, often cultivated through behavior, attire, and communication.