Quiz Scores
It Is Important to Sponsors of Television Shows

question 25

Essay

Quiz scores
It is important to sponsors of television shows that viewers remember as much as possible about the commercials.The advertising executive of a large company is trying to decide which of two commercials to use on a weekly half-hour comedy.To help make a decision she decides to have 12 individuals watch both commercials.After each viewing,each respondent is given a quiz consisting of 10 questions.The number of correct responses is recorded and listed below.Assume that the quiz results are not normally distributed. $$\begin{array}{l}\text { Quiz Scores }\\\begin{array} { | c | c c | } \hline \text { Respondent } & \text { Commercial 1 } & \text { Commercial 2 } \\\hline 1 & 7 & 9 \\2 & 8 & 9 \\3 & 6 & 6 \\4 & 10 & 10 \\5 & 5 & 4 \\6 & 7 & 9 \\7 & 5 & 7 \\8 & 4 & 5 \\9 & 6 & 8 \\10 & 7 & 9 \\11 & 5 & 6 \\12 & 8 & 10 \\\hline\end{array}\end{array}$$
-Do these data provide enough evidence at the 5% significance level to conclude that the two commercials differ?
Hypotheses: _________________________
Test statistic = ____________________
Critical Value = ____________________
Conclusion: ______________________

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Definitions:

New Ideas

Innovative concepts or proposals not previously considered, which can be applied to various fields such as technology, business, or creative endeavors.

Developing Products

The process of creating new products or improving existing ones to meet market demand or exploit new market niches.

Test Marketing

The process of launching a product in a limited market to gauge consumer response before a full-scale launch, used to predict product success and refine marketing strategies.

Low-Carb Juice

A beverage product designed to contain low amounts of carbohydrates, catering to individuals following low-carb diets for health or weight loss reasons.