If the Sum of Squares Due to Regression (SSR)is 60,which

question 73

Multiple Choice

If the sum of squares due to regression (SSR) is 60,which of the following must be true?

• A) The coefficient of correlation is 0.9.
• B) The total sum of squares (SST)is at least 60.
• C) The y-intercept is positive.
• D) The slope,b,is positive.
• E) The coefficient of determination is 0.81.

Distinguish between different types of reinforcement (positive, negative) and their effects on consumer behavior.

Understand the concept and application of frequency marketing in reinforcing purchase behavior.

Explain the role of mental processes in cognitive learning and how they influence consumer behavior.

Recognize and explain the concept of gamification and its application in marketing to enhance engagement and mastery.

---

Definitions:

Psychology

The scientific study of the mind and behavior, examining how individuals think, feel, and act both as individuals and within groups.

Environmental Determinants

Factors in the environment that influence health, behavior, and quality of life in both positive and negative ways.

Behavioral Approach

A psychological perspective emphasizing the study of observable behaviors and the roles of learning and environment in shaping behavior.

Observable Behavioral Responses

Measurable actions or reactions of an individual in response to external or internal stimuli.