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The present value of $5,000 per year for three years at 12% compounded annually is $12,009.(PV of $1,FV of $1,PVA of $1,and FVA of $1)
Behavioral Segmentation
The process of dividing a market into groups based on consumer behaviors and patterns.
Consumer Markets
A sector where businesses sell products or services directly to individuals for private and household use, creating demand for various goods.
Behavioral Characteristics
Attributes that describe patterns of action and reaction of individuals or groups, often used in studying consumer behavior, employee performance, and social interactions.
Demographic Segmentation
The process of dividing a market into segments based on demographic factors such as age, gender, income, education, or ethnicity.
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