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Identify which of the following statements is false.
Maturity Stage
A phase in the product life cycle characterized by slow growth, increased competition, and a focus on retaining market share through differentiation and efficiency.
Excess Capacity
The situation in which a business can produce more goods or services than currently demanded, often leading to inefficiencies.
Product Life Cycle
The progression of a product through stages of introduction, growth, maturity, and decline in the market.
Commoditization
The process by which unique products become indistinguishable from one another in the eyes of the market, often leading to competition based primarily on price.
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