Campbell Has Expanded Its Product Line to Appeal to a Number

question 11

Multiple Choice

Campbell has expanded its product line to appeal to a number of different tastes.Campbell noticed the population growth in the Latino community in cities across the nation,so it introduced a red bean soup that would appeal to the Latino market.It also noticed the growth in the American South market so it introduced a Creole soup to appeal to those people.By providing different tasting soups for different populations of the U.S.Campbell is practicing:

• A) Advertising
• B) Market segmentation
• C) Niche marketing
• D) Distribution management

---

Definitions:

Attention

The process of selectively focusing on specific information in the environment, while ignoring other information.

Misattribution of Arousal

A psychological phenomenon where a person mistakenly attributes their emotional or physiological state to the wrong source or cause.

Excitation Transfer

A psychological process where arousal generated by one stimulus is added to the arousal from a second stimulus, intensifying the overall emotional experience.

Downward Comparison

A psychological process where an individual compares themselves to others who are worse off in order to feel better about their own situation.