A Company That Develops a Product Concept and Sells Other

question 135

Multiple Choice

A company that develops a product concept and sells other the rights to make and sell the product is called a(n) :

• A) Franchisee
• B) Exporter
• C) Franchisor
• D) Importer

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Definitions:

Investment Banking Firm

An establishment engaged in finance that helps people, businesses, and government bodies acquire funds by underwriting or serving as the representative of the client in the release of securities.

Defensive Strategy

A business approach aimed at protecting the existing market share, products, and profitability against competitors' actions.

Congeneric Merger

Involves firms that are interrelated but that do not have identical lines of business. One example is Advanced Micro Devices' acquisition of ATI Technologies.

Related Businesses

Companies or entities that engage in similar or complementary activities, often within the same industry or market.