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In decentralized companies, decisions are made and problems are solved at lower levels by employees who are closer to the problem in question.
Persuasive Communication
The ability to convince others to adopt a certain viewpoint or to take a specific action through effective verbal or written messages.
SELL Sequence
A methodical approach in sales that involves Showing the feature, Explaining the advantage, Leading into the benefit, and Letting the customer respond.
SWOT Analysis
A strategic planning tool used to identify and analyze the Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.
Marketing Mix
The set of actions, or tactics, that a company uses to promote its brand or product in the market, usually framed as the four Ps: Product, Price, Place, and Promotion.
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