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How Has Southwest Airlines Combined Cost-Cutting Measures with Differentiation? the Company

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How has Southwest Airlines combined cost-cutting measures with differentiation? The company has been able to reduce costs by not assigning seating and by eliminating meals on its planes.It has also been able to promote in its advertising that its fares are so low that checked bags fly free,in contrast to the fees that competitors such as American and United charge for checked luggage.Medium;Comprehension


Definitions:

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