Instruction 15-10
Many Companies Use Well-Known Celebrities as Spokespersons in Their

question 99

Multiple Choice

Instruction 15-10
Many companies use well-known celebrities as spokespersons in their TV advertisements. A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent. Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson. The gender of the spokesperson and whether or not the viewer could identify the product was recorded. The numbers in each category are given below.
$$\begin{array} { | l | c | c | } \hline & \text { Male Celebrity } & \text { Female Celebrity } \\\hline \text { Identified product } & 41 & 61 \\\hline \text { Could not identify } & 109 & 89 \\\hline\end{array}$$
-Referring to Instruction 15-10,at 5% level of significance,the conclusion is that

• A) brand awareness of female TV viewers and the gender of the spokesperson are independent.
• B) brand awareness of female TV viewers and the gender of the spokesperson are related.
• C) brand awareness of female TV viewers and the gender of the spokesperson are not independent.
• D) Both B and

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Definitions:

Expenditure Basis

An accounting method where expenses are recognized and recorded at the point when the obligation is incurred.

Purchase Orders

Purchase orders are official documents issued by a buyer committing to pay the seller for the supply of specific goods or services at agreed upon prices and terms.

Deferred Contribution Revenue

Revenue recognition principle wherein contributions or gifts received by an entity are deferred and recognized as income over time or when specific conditions are met.

Accumulated Depreciation

The total amount by which an asset's carrying value has been reduced over time to reflect wear and tear, obsolescence, or impairment.