BP Cola Must Decide How Much Money to Allocate for New

question 26

Essay

BP Cola must decide how much money to allocate for new soda and traditional soda advertising over the coming year.The advertising budget is $10,000,000.Because BP wants to push its new sodas,at least one-half of the advertising budget is to be devoted to new soda advertising.However,at least $2,000,000 is to be spent on its traditional sodas.BP estimates that each dollar spent on traditional sodas will translate into 100 cans sold,whereas,because of the harder sell needed for new products,each dollar spent on new sodas will translate into 50 cans sold.​
To attract new customers,BP has lowered its profit margin on new sodas to 2 cents per can as compared to 4 cents per can for traditional sodas.How should BP allocate its advertising budget if it wants to maximize its profits while selling at least 750 million cans?

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Definitions:

Intent Requirement

A legal principle that requires establishing a person's specific intent or purpose to commit a crime or execute a legal act.

First Come

A principle often used to determine priority or allocation based on the order of arrival or claim.

Advertisement

A public notice or announcement promoting a product, service, or event through various media forms designed to attract interest or engagement.

Death Of The Offerer

A scenario where the person making an offer in a contractual agreement dies before the offer is accepted, typically rendering the offer void.