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In summary, what was the Enlightenment?
Behavior
The actions or reactions of an object or organism, usually in relation to the environment.
Brand Knowledge
The awareness and understanding consumers have about a brand and its attributes, including its products, services, and values.
Resources
Assets that individuals or organizations possess, which can be utilized to achieve goals or complete tasks.
DATA Approach
An analytical framework focusing on Define, Analyze, Target, and Action to drive strategic decision-making based on data insights.
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