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What Is the Purpose of an AIS Audit

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What is the purpose of an AIS audit?


Definitions:

Solution-Centric

A strategy or approach focused on providing solutions to problems or meeting specific customer needs rather than on the product itself.

Customer Objections

Concerns or reasons potential buyers offer to avoid making a purchase decision, which need to be understood and addressed by sales personnel.

Personal-Selling Process

A series of stages a salesperson goes through to persuade a customer to make a purchase, including prospecting and follow-up.

Benefits

In the FAB sales approach, individual values attached to the advantages offered by various product features.

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