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Scenario: Model Industries, Inc.Burt, Ryan, and Heather are members of the marketing team at Model Industries, Inc.(MII) , responsible for generating ideas for new marketing strategies.Burt has done a phenomenal job in gathering information necessary to help the team understand the desires and needs of the client.All things being equal, Heather has the best record of making good recommendations to Jeremy, vice president of marketing.Ryan can make some good recommendations, but sometimes his recommendations are completely off base.Usually, Jeremy pays careful attention to what Heather has to say, but generally does not pay much attention to what Ryan proposes.In addition to Jeremy, Heather has been meeting with the vice president of operations and other members of the executive team to gain support for their request to increase the marketing budget.The decision-making records of Heather and Ryan reflect which factor in effective decision making at MII?
Means-ends Rationality
A decision-making process where actions are planned to achieve specific goals, emphasizing efficiency and the logical selection of means.
Value Rationality
A type of action motivated by beliefs in the inherent value of certain ethical, aesthetic, or religious convictions, irrespective of potential outcomes.
Collective Action
A process where individuals come together to achieve a common objective, often overcoming personal self-interest for the good of the community.
Ideal Type
A conceptual model used in sociology that describes a pure form of a given social phenomenon, serving as a standard against which real phenomena can be compared.
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