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__________requires that each transaction affect, and be recorded in, at least two accounts. It also means that total amounts debited must equal total amounts credited for each transaction.
Medical Advice
Guidance provided by health care professionals to patients regarding diagnosis, treatment, and management of medical conditions.
Sleeper Effect
A delayed increase in the impact of a message that occurs when an initially discounted message becomes effective, as the discounting cue is forgotten over time.
Persuasive Message
A communication intended to influence the attitudes, beliefs, or behaviors of others through various means, including logic and emotion.
Conditioned Response
A learned reaction to a previously neutral stimulus that has become associated with an unconditioned stimulus through conditioning.
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