Examlex
The calculations are the easy part of a horizontal analysis,the challenge is
Prospect
A potential customer or client who has been identified as fitting a target market or demographic for a product or service.
Qualified Prospect
A potential customer who has been evaluated and determined to meet certain criteria, making them more likely to purchase the product or service.
Decision Maker
An individual or group responsible for making choices on behalf of an organization, especially regarding strategic directions or key investments.
Personal Selling Process
A series of steps undertaken by sales personnel to identify, engage, and close sales with potential customers, often involving personal interaction and relationship building.
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