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Prada has ten million shares outstanding, generates free cash flows of $ 60 million each year and has a cost of capital of 10%. It also has $40 million of cash on hand. Prada wants to decide whether to repurchase stock or invest the cash in a project that generates free cash flows of $2 million each year. Should Prada invest or repurchase the shares?
Choiceboards
Online systems that allow individuals to customize the features of a product or service they wish to purchase.
Niche Marketspaces
Specialized market segments with specific needs and preferences that are distinctly different from the broader market, allowing businesses to target more focused audiences.
Digital Technology
The electronic tools, systems, devices, and resources that generate, store or process data, characterized by high speed and innovation.
Interactive Marketing
Marketing strategies that involve two-way communication between companies and consumers, often leveraging digital platforms.
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