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Prada Has Ten Million Shares Outstanding, Generates Free Cash Flows

question 80

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Prada has ten million shares outstanding, generates free cash flows of $ 60 million each year and has a cost of capital of 10%. It also has $40 million of cash on hand. Prada wants to decide whether to repurchase stock or invest the cash in a project that generates free cash flows of $2 million each year. Should Prada invest or repurchase the shares?

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Definitions:

Choiceboards

Online systems that allow individuals to customize the features of a product or service they wish to purchase.

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Specialized market segments with specific needs and preferences that are distinctly different from the broader market, allowing businesses to target more focused audiences.

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The electronic tools, systems, devices, and resources that generate, store or process data, characterized by high speed and innovation.

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Marketing strategies that involve two-way communication between companies and consumers, often leveraging digital platforms.

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