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What are project externalities?
Marketing Problem
A challenge or obstacle that affects the potential success of marketing efforts, requiring analysis and strategic action to resolve.
Nonprobability Sampling
A type of sampling that does not attempt to ensure that every member of the target population has a chance of being selected.
Quota Sampling
A type of sampling in which a certain number of participants are picked based on selection criteria such as demographics.
Snowball Sampling
A non-probability sampling technique where existing study subjects recruit future subjects from among their acquaintances.
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