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A Manufacturer of Peripheral Devices for PCs Decides to Try

question 72

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A manufacturer of peripheral devices for PCs decides to try and capture some of the PC gaming market by creating gaming versions of its traditional peripheral devices. It decides to start with a gaming version of its standard keyboard, increasing the number of macro keys, adding a small LCD screen to display game data, and giving the user the ability to backlight keys in different colors. If this device is a success, the manufacturer plans to release gaming versions of its trackballs and other peripherals. What option is the manufacturer gaining by the release of the new keyboard?


Definitions:

Generalized Other

A concept in sociology referring to the common behavioral expectations and attitudes adopted by individuals in society as a basis for understanding the perspectives of others.

Internalize

The psychological process of absorbing and integrating beliefs, values, standards, or norms into one's own personality or consciousness.

Hidden Curriculum

The unwritten, unofficial, and often unintended lessons, values, and perspectives that students learn in school, beyond the formal content of their courses.

Gender Roles

are societal norms dictating the behaviors, attitudes, and actions considered appropriate for individuals based on their perceived sex.

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